Mads Pettersen

Serenity is a project that examines the psychology behind the luxury segment in the fashion world. With Maslow’s theory “hierarchy of needs” as a foundation, I created a collection that appeals to live a lifestyle where clothes are not a hindrance in everyday life, but rather one less thing to think about. Focusing on being season-less, usability and uncomplicated pieces, it has led to a timeless wardrobe that is meant to be worn in every situation life has to offer.