Ana Serrano Tellería


Ana Serrano Tellería is Associate Professor at the Journalism Faculty of University of Castilla La Mancha (Spain) and Postdoctoral Researcher in LabCom.IFP at University of Beira Interior (Portugal), DIGIDOC at Pompeu Fabra University (Spain), IN_DIGITAL MEDIA at Carlos III University (Spain) and MESO at San Andrés University (Argentina) and Northwestern University (EEUU). She has focused her research on Cross/Multi /Transmedia Studies; On/Off Line Communication & Journalism; Design & Interfaces; Mobile Devices (& Privacy) and Performative & Visual Arts.

DJRG Fellow, April 2019

Ana has 75 publications in these fields, and her latest book was ‘Between the Public & Private in Mobile Communication’ (Routledge, 2017). She has obtained relevant national and international grants and several prizes like the Extraordinary Ph.D Award due to the creativity, innovation, relevance and impact of her Ph.D and publications related. She has worked as artist-performer (actress, stage direction), cultural manager, journalist, manager of research and international cooperation projects and media consultant; activities that she keeps carrying on, specially, being consultant for media innovation laboratories. She has two Masters (full grants): Innovation Management; Theatre and Performing Arts. She has been requested as reviewer for SAGE, IGI Global, ICA, IAMCR, etc. She will be a visiting scholar from April-July 2019 at Media Studies Department in the University of Amsterdam.

Title and abstract

Journalism, Transmedia and Design Thinking (within Mobile Devices)

Outstanding challenges in Journalism are centred on business models; changing audience’s practices; declining audiences of print sales and the access to media by its homepage; mobile first acclaimed strategies; the ever-changing algorithm parameters of Social Media that directly affect the access and distribution of media content; the increase relevance of personalization in content and channel distribution – mobile applications, podcasts, messages, newsletters, etc. (Doctor, 2016; Hazard Owen, 2016; Lichterman, 2016); the inherent and outstanding differences between media ecologies, ambient and technological environments (Wang, 2016); the need to recover core values of journalism like ethics, quality, credibility and transparency, in relation to start-ups, crowdsourcing and entrepreneurial successful initiatives; the notion of ‘news as a product’ (Bilton, 2016); and the balance between ad-blocking, native and sponsored advertising and content.

Thus, essential individual traits, skills and mind-set, the future of journalism is foreseen in the form of professionals who (alone or in collaboration) are able to monetise content in innovative ways, connect to its publics in interactive new formats, grasps opportunities and respond to (and shape), its environment. Then, the abilities needed are: Produce on multiple platforms, understand the economics, build your brand, master match (filter, organize), clean and copy (curate), learn basic coding, know your audience and engage on social media (Albeanu, 2015; García, 2015b; Gourarie, 2015; Harding, 2015; Kramer, 2015; Klein, 2015; Levin, 2015; Parker, 2015; Peer, 2015; Powers, 2015; Rajan, 2015; Stern, 2015; Sterns, 2015). In this sense, transmedia narratives for journalism is an emerging field work in progress with enormous potential ahead.

By adapting the Design Thinking approach to the journalism field, this research project aims to introduce a new way of examining journalism that allow to capture the affective, paradoxical and spontaneous features (Deuze, Witschge; 2015) of the emerging initiatives and the digital, mobile and online ecosystems as well as capturing the holistic experience of the user experience because it employs the principles of design both to the physical process as well as to the way of thinking to solve extraordinarily and persisting difficult challenges in a system of organizations. In the Media Life (Deuze, 2012), the Design Thinking approach would capture the specific aspects and features related to the interface design and the creation of content, genres, formats and models; the affective and rational considerations and descriptions of the media as artefacts, activities and arrangements as well as the user behaviour between actions and affordances, animations and performances (Serrano Tellería, 2016). Therefore, this approach would capture the specific aspects and features related to outstanding differences between the media ecologies and its technological environments.

Selected publications

  • SERRANO TELLERÍA, A (2019). TRANSMEDIA PRODUCTION: KEY STEPS IN CREATING A STORYWORLD. IN:  DEUZE, M; PRENGER, M. MAKING MEDIA. PRODUCTION, PRACTICES AND PROFESSIONS.AMSTERDAM: AMSTERDAM UNIVERSITY PRESS ACADEMIC. URL [https://www.aup.nl/en/book/9789462988118/making-media]
  • SERRANO TELLERÍA, ANA (2018). USERS’ MANAGEMENT OF MOBILE DEVICES AND PRIVACY.IN: EPI, EL PROFESIONAL DE LA INFORMACIÓN. INDEXED ISI SOCIAL SCIENCES Citation Index (Q3), SCOPUS (Q1),  DICE, DOAJ, LATINDEX, ETC. JCR 2017: 1,318 / SCOPUS-SCIMAGO Journal Rank, SJR 2017: 0,652. GOOGLE SCHOLAR 2016: 1Q, 2, H5-INDEX 20, MED H5: 30 / IN-RECS: Q1 – 0,945 / DOAJ. DOI: https://doi.org/10.3145/epi.2018.jul.11. URL [https://recyt.fecyt.es/index.php/EPI/article/view/epi.2018.jul.11]
  • SERRANO TELLERIA, ANA. (EDS.) (2017). BETWEEN THE PUBLIC AND PRIVATE IN MOBILE COMMUNICATION. ROUTLEDGE STUDIES IN NEW MEDIA AND CYBERCULTURE. ROUTLEDGE: NEW YORK. ISBN: 978-1-138-22555-8 (hbk) ISBN: 978-1-315-39930-0 (ebk). URL [https://www.taylorfrancis.com/books/e/9781315399294], [https://www.routledge.com/Between-the-Public-and-Private-in-Mobile-Communication/Serrano-Telleria/p/book/9781138225558]
  • SERRANO TELLERÍA, ANA (2017). INNOVATIONS IN MOBILE INTERFACE DESIGN: AFFORDANCES AND RISKS. IN:EPI, EL PROFESIONAL DE LA INFORMACIÓN. V. 26, n. 2 (MARCH-APRIL). SPECIAL NUMBER ‘ETHICS, RESEARCH AND COMMUNICATION’ (ÉTICA, INVESTIGACIÓN Y COMUNICACIÓN). ISSN 1386-6710. INDEXED JOURNAL ISI SOCIAL SCIENCES Citation Index (Q3), SCOPUS (Q1) y otras bases de datos: DICE, DOAJ, LATINDEX, ETC. JCR 2017: 1,318 / SCOPUS-SCIMAGO Journal Rank, SJR 2017: 0,652. GOOGLE SCHOLAR 2016: 1Q, 2, H5-INDEX 20, MED H5: 30 / IN-RECS: Q1 – 0,945 / DOAJ. URL [http://www.elprofesionaldelainformacion.com/contenidos/2017/mar/19.html]
  • SERRANO TELLERÍA, ANA. (2017). TRANSMEDIA JOURNALISM WITHIN MOBILE DEVICES.IN: CANAVILHÃS, JOÃO; RODRIGUES, CATARINA. JORNALISMO MÓVEL: LINGUAGEM, GÉNEROS E MODELOS DE NEGÓCIO(MOBILE JOURNALISM: LANGUAGE, GENRES AND BUSINESS MODELS). COVILHÃ, PORTUGAL: LABCOM, UNIVERSIDAD DE BEIRA INTERIOR. 547-582. ISBN: 978-989-654-369-3. URL [http://www.labcom-ifp.ubi.pt/livro/289]
  • SERRANO TELLERÍA, ANA. (2016). THE ROLE OF THE PROFILE AND THE DIGITAL IDENTITY ON THE MOBILE CONTENT.IN: AGUADO, J.M; FEIJÓO, C; MARTÍNEZ, I.J. (EDS.). EMERGING PERSPECTIVES ON THE MOBILE CONTENT EVOLUTION. 263-282. EEUU: IGI GLOBAL. IDEA GROUP INC. ISBN13: 9781466688384. DOI: 10.4018/978-1-4666-8838-4.ch014. Indexed ISI, SCOPUS. URL [https://www.igi-global.com/chapter/the-role-of-the-profile-and-the-digital-identity-on-the-mobile-content/138000], [http://www.igi-global.com/book/emerging-perspectives-mobile-content-evolution/129615]
  • SERRANO TELLERIA, ANA (2016). LIQUID COMMUNICATION IN MOBILE DEVICES: AFFORDANCES AND RISKS. IN:BAGGIO, BOBBE (EDS). ANALYZING DIGITAL DISCOURSE AND HUMAN BEHAVIOR IN MODERN VIRTUAL ENVIRONMENTS. 196-219. EEUU: IGI GLOBAL. IDEA GROUP INC. ISBN13: 9781466698994. DOI: 10.4018/978-1-4666-9899-4.ch011. Indexed ISI, SCOPUS. URL [http://www.igi-global.com/chapter/liquid-communication-in-mobile-devices/145920]
  • SERRANO TELLERÍA, ANA (2016). TRANSMEDIA JOURNALISM: EXPLORING GENRES AND INTERFACE DESIGN. IN: TRIPODOS, 38. MONOGRAPH: INNOVATION IN VISUAL JOURNALISM: OPPORTUNITIES AND CHALLENGES FOR THE CONCEPTUALIZATION, PRACTICE AND CONSUMPTION OF JOURNALISM. UNIVERSIDAD RAMON LLULL, FACULTAD CIENCIES DE LA COMUNICACIO BLANQUERNA. ISSN 1138-3305.INDEXED IN ISOC, ULRICH’S PERIODICALS DIRECTORY, EBSCO PUBLISHING, DOAJ, ERIH PLUS, DICE, MIAR, LATINDEX, DULCINEA, REBID, LIBRARY OF CONGRESS, BRITISH LIBRARY, COPAC, SUDOC, ZDB, OCLC WORLDCAT, DIALNET, CARHUS PLUS+, RACO. GOOGLE SCHOLAR H6, 7THPOSITION COMMUNICATION. URL [http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/326]
  • SERRANO TELLERÍA, ANA; OLIVEIRA, MARCO (2015). LIQUID SPHERES ON SMARTPHONES: THE PERSONAL INFORMATION POLICIES. IN:INTERNATIONAL JOURNAL OF INTERACTIVE MOBILE TECHNOLOGIES.VOL 9, Nº1. ISSN: 1865-7923. INDEXED IN ELSEVIER, SCOPUS, LATINDEX, INSPEC, DBLP, EBSCO, ULRICHS, DOAJ. GOOGLE SCHOLAR 2016: INDEX H5: 8, H-5 MEDIUM: 12
  • FIDALGO; ANTÓNIO; SERRANO TELLERÍA, ANA; CARVALHEIRO, JOSÉ RICARDO; CANAVILHÂS, JOÂO; CORREIA, JOÂO CARLOS (2013). HUMAN BEING AS A COMMUNICATION PORTAL: THE CONSTRUCTION OF THE PROFILE ON MOBILE PHONES.IN: REVISTA LATINA DE COMUNICACIÓN SOCIAL, 68. ISSN 1138 – 5820. PORTUGUESE AND SPANISH VERSION ALSO. INDEXED JOURNAL 2015 SCOPUS 0,255. ISI, DOAJ, LATINDEX, DICE, SCIMAGO, ETC. GOOGLE SCHOLAR 2016: 1º Q, 6, H5 INDEX: 11, MED. H5: 23. DOI: 10.4185/RLCS-2013-989en/CrossRef link