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Conference Future of Media

Cairo Media Conference 3: A success

VIDEO by: Ahmed Montasser

The Department of Journalism and Mass Communication at the American University in Cairo (AUC) in Egypt partnered once again with OsloMet to host a two-day conference to bring together journalism and media professionals, students, and academics – ranging from decision-makers and editors to social media influencers – to discuss and explore solutions to ever-changing realities they face. 

The Cairo Media Conference 3 held December 6 – 7, 2021 explored ways to address these disruptions, challenges, best practices, and innovation in the aftermath of an extraordinary time. The theme of the conference “The reconstruction of journalism in the age of entertainment and uncertainty” allowed for a diverse number of speakers to share and discuss issues of common concern and mutual exchange with the participants of the conference whether it was related to the effects of audience flight or the arrival of artificial intelligence. 

Organized by Naila Hamdy, the panels and keynotes included Hildegunn Soldal, head of the Digital Department at the Norwegian Broadcasting Corporation (NRK) and Kristoffer Egeberg editor-in-chief of Faktisk, an independent Fact-checking platform, Abeer Saady, former Egyptian press syndicate member and prominent journalist and current media development expert, and researcher at Dortmund University, Gisselle Khoury, the eminent host of an interview-style regional TV show, and Ehab El-Zelaki editor-in-chief of Al-Masry Al-Youm, among others.  

Following the success of the conference, The Department of Journalism and Mass Communication Department at AUC looks forward to the fourth edition of the Cairo Media Conference.   

Dr. Naila Hamdy, Associate Professor of Journalism at AUC, highlights the partnership between the American University in Cairo, Egypt and OsloMet that seeks to raise the level of collaboration between the two institutions.   

Video by Ahmed Montasser

Identifying a partner that has a common vision when it comes to journalism, media and media education is exceptionally gratifying. After several years of cooperation, I look forward to more advances in our efforts to contribute to the global conversation on the future of journalism and help enable professionals, educators and students to embrace the unknown, harness the shifts and seize opportunities at these times of uncertainty.”