Local, Slow and Sustainable Wool: System Change in the Fashion Sector with Wool as the Red Thread
Webinar: 8. September 2021 12:15–1:00 PM
The lecture by professor Ingun Grimstad Klepp and journalist Tone Skårdal Tobiasson invites the audience into the world of textiles, where currently an important environmental battle about how «sustainability» should be defined and understood is being fought. The presenters guide the audience through the sad fate of wool in Europe, both quite concretely (about 80% is thrown away) and in the comparison tools where wool is designated as an even bigger environmental loser. They will showcase the role of the small and local in the inevitable transformation ahead and how green-washing is flooding not only marketing, but also in policy strategies with circular focus.