The material is not just ‘a carrier of different types of symbols, but an active element in the practices. Bringing this to the fore requires new research methods. This article discusses a methodological approach, we…
Marie Hebrok and Ingun Grimstad Klepp Abstract In this article, we explore in what ways consumers’ preconceptions of wool influence their ability to recognize it as a fabric. Do we know that it is wool…
SIFO samler årlig inn store mengde data om ulike sider ved forbruket og forbrukernes situasjon i markedet. Målsettingen er å fremskaffe kunnskap om forbrukerne og hvordan forbrukermarkedene fungerer sett fra forbrukernes side. En stor del…
Consumer research deals with the acquisition, use and disposal of goods and services. Our workplace, SIFO, the National Institute for Consumer Research in Norway, dates back to the 1930s, when home economics and testing of…
Klær er helt sentralt for menneskers deltakelse i samfunnslivet og for selvfølelse og selvrespekt. Hvor vanskelig det er å kle kroppen avhenger både av den anledningen vi kler oss for og den kroppen som skal…
In Norway, there is a broad consensus that experiencing nature and performing physical activities outdoors is healthy, important and typical Norwegian. The Norwegian explorer Fridtjof Nansen’s expression ‘simple outdoor life’ is a great national symbol.…
Many life cycle assessment studies document that the use period is the most resource-demanding phase during the clothing life cycle. In this paper, we discuss how design can help to reduce the environmental impacts of…
The article presents the results of two succeeding Norwegian studies on the environmental impacts of leisure consumption. The first study presents data on the total consumption of leisure products and services by Norwegians, showing that…
Today’s clothing industry is based on a system where clothes are made in ready-to-wear sizes and meant to fit most people. Studies have pointed out that consumers are discontent with the use of these systems:…
