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Klesforbruk i Norge

Denne rapporten gir en samlet gjennomgang av sentrale temaer omkring klesforbruket i Norge. Rapporten er skrevet for å danne grunnlag for en oppdatering av SIFOs Referansebudsjett innen klær og sko og samtidig gjøre kunnskapen om klesforbruk lettere tilgjengelig for alle interesserte. De enkelte kapitlene tar opp ulike sider ved forbruk av klær som har relevans for SIFOs Referansebudsjett. Vi diskuterer den totale mengden klær og klærs levetid, og går gjennomalle forbruksfasene fra anskaffelse, bruk i ulike anledninger, vedlikehold, gjenbruk og til avhending.

 Woolbed

Ingun Grimstad Klepp, Kirsi Laitala og Tone Skårdal Tobiasson Sammendrag Vi har undersøkt mulighetene for å gjeninnføre ull som sengetekstil. Barrierer for bruk av ull i nattøy og sengetøy blant norske og svenske forbrukere er…  Woolbed

Deviant bodies and suitable clothes

Suitable clothes are clothes that make the body socially accepted. The theme of this article concerns what people with deviant bodies do when suitable clothes are difficult to find; clothes that make their bodies fit in in everyday social contexts. Based on interviews with Norwegian men and women, the focus is on those people who have bodies that deviate from the present Western bodily ideals of thinness, fitness and no deviances.
The article relates the interviews to research in two different fields: disability studies and fashion studies. A primary focus is on the relationship between acceptance of one’s own body—“making the best out of it,”—and respondents’ different strategies for coping with the situation. The final discussion addresses the relationship between the clothes market and deviant bodies. Focusing on a group of people with special problems related to clothes might bring forth new knowledge in general. In addition, a change in the status of the market may have positive effects for those already excluded from this market.

Environmentally Sustainable Textile Consumption—What Characterizes the Political Textile Consumers?

The textile and clothing industry is considered as one of the most polluting industries in the world. Still, the regulation of environmental hazards connected to the industry is very limited, and much responsibility is placed on the shoulders of consumers. One of the few ways that ordinary consumers can seek to influence the textile and clothing industry is through their own consumption practices and their wallet. This article departs from the discourse on sustainable consumption and the role of the consumer as an agent for change, and the article investigates the characteristics of the consumers who practice deliberate environmentally sustainable consumption of textiles and clothing. This is done through the lens of political consumption. Based on a cross-national survey conducted in five Western European countries, factors that have been found to predict general political consumption in previous research are tested on the field of textiles and clothing. The findings demonstrate both similarities and some discrepancies with previous studies of political consumption as well as significant country variations.

Mapping sustainable textiles initiatives: And a potential roadmap for a Nordic actionplan

This report aims to chart a plan for a coordinated Nordic effort towards sustainable development in textiles and identify ongoing initiatives in the area. The aim was an ambitious plan with a potential for significant reductions in environmental pressures, but also green growth. To reach these goals, we staked out four regions a Nordic plan should include.

His mother’s dress: growth in the number of clothes

Eivind Stø likes a tell an illustrative story about his mother who went through World War II with only one dress due to rationing. Today women have many dresses; more than we can wear out in 5 years. Since 1990, Norway’s clothing imports have almost doubled (Statistics Norway, 2014) and we did not lack clothing in 1990. This chapter discusses what we know about this change. What do we know about the number of clothes in use? When did they multiply to such an extent? What sources and methods do we have to describe this growth? In general, growth should be a more central theme in the environmental debate, especially when it comes to clothing and other items where growth in numbers is completely decoupled from a corresponding increase in satisfaction. As long as we produce (and purchase) far more clothes than we need, quantity should be an essential theme.

A methodological approach to the materiality of clothing: Wardrobe studies

The material is not just ‘a carrier of different types of symbols, but an active element in the practices. Bringing this to the fore requires new research methods. This article discusses a methodological approach, we call it a wardrobe study, which allows for the analysis of the way in which clothes relate to each other on the whole or within parts of the wardrobe. More specifically, we discuss how this method can contribute to increasing the materiality of clothes studies. The theoretical point of departure for this approach is a practice theory in which the material enters as an integral part. First, the article briefly discusses developments within the study of dress and fashion. Second, the methods combined and developed in wardrobe studies are discussed. The emphasis here is primarily not only on the weaknesses of the individual methods in practice-oriented dress studies, but also on how they jointly can contribute to the wardrobe study.

Forbrukstrender 2014

SIFO samler årlig inn store mengde data om ulike sider ved forbruket og forbrukernes situasjon i markedet. Målsettingen er å fremskaffe kunnskap om forbrukerne og hvordan forbrukermarkedene fungerer sett fra forbrukernes side. En stor del av datamaterialet er knyttet til områder der SIFO ønsker å følge utviklingen over tid. I denne rapporten har vi samlet opplysninger om forbrukstrender fra ulike SIFO-surveyer presentert av ulike forskere ved SIFO. Temaene er kroppsrelatert matforbruk og helse, forbrukernes forhold til reklame, holdninger til søndagsåpne butikker, mobilitet i tjenestemarkedet, arv og deling av klær, sko og sportsutstyr, miljø og forbruk, den økonomiske situasjonen for norske husholdninger og deres betalingsproblemer, mobil betaling.