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Vitenskapelige artikler

Patched, Louse-ridden, Tattered: Clean and Dirty Clothes

    “Patched, louse-ridden, tattered—clean, beautiful, gem.” As children we recited this rhyme in Norwegian: “Lappete, lusete, fillete—ren, pen, edelsten,” as we picked petal after petal from a daisy. All the words can be understood as descriptions… 

    Wool is a knitted fabric that itches, isn’t it?

      Marie Hebrok and Ingun Grimstad Klepp Abstract In this article, we explore in what ways consumers’ preconceptions of wool influence their ability to recognize it as a fabric. Do we know that it is wool… 

      Consumption Studies: The force of the ordinary

        Consumer research deals with the acquisition, use and disposal of goods and services. Our workplace, SIFO, the National Institute for Consumer Research in Norway, dates back to the 1930s, when home economics and testing of…