Durable or cheap? Parents’ acquisition of children’s clothing

ingridha på 28. mai 2021

Ingun Grimstad Klepp & Vilde Haugrønning

Abstract

Parents are faced with a plurality of choices and concerns when it comes to the acquisition of clothing for their children. This paper explores how parents employ longevity in consumption of children’s clothing from a practice-oriented perspective. The material consists of 6 focus groups with 40 parents who have at least one child under the age of 18. The aim of the groups was to establish children’s clothing needs: how many they need of each garment, how long parents expect the garment to last and what they understand as quality in clothing.

The analysis shows that parents mainly opt for an ‘one or the other’ strategy; they choose what they understand as quality, often affiliated with specific brands, and accept paying more for the garment, or they mainly choose based on low prices, and expect less of the garment. Quality is evaluated based on the garments’ durability and function. More specifically, the parents measure the service lifetime of a garment based on the number of seasons it lasts, either in terms of wear and tear or the child growing out of it. The expected lifetime is defined by uncertain sources, from their own and friends’ experiences, and their desire to justify their own choices as well as routinised practices.

Our discussion section employs these findings and contextualise them within product lifetime discourses. By doing this, we provide knowledge about how quality is understood, and how brand and price are used as indicators. We show how lack of information about products, especially on garments, leads to uninformed consumption practices that have consequences for how quality and longevity are prioritised and understood.

PLATE-2021_Klepp-and-HaugronningDownload
PLATE-2021_Klepp-and-HaugronningDownload

Consumer practices for extending the social lifetimes of sofas and clothing

ingridha på 27. mai 2021

Vilde Haugrønning, Kirsi Laitala & Ingun Grimstad Klepp

Abstract

Consumers play an essential role in efforts to extend product lifetimes (PL) and consumers’ practices can determine how long and active lives products get. Applying the framework of Social Practice Theory, this paper argues that in order to suggest changes to how consumers can contribute to longer product lifespans, research needs to focus on consumer practices. The data material consists of 4 focus group interviews with 38 participants about household goods and 29 semi-structured interviews about clothing.

Previous research shows that consumers’ expectations of product lifetime has decreased, while satisfaction with products is relatively high, which may indicate that product break down and/or replacement is more accepted. Therefore, we argue, it is necessary to focus on social lifespans. Our findings show that products such as clothing and sofas often go out of use or are disposed of before their physical lifespan ends, and it is more common to donate or sell old clothing and sofas than buying the products second hand. There are a number of routinised practices, such as disposal of functional items, that are considered normal, which leads to less reflexivity of seemingly unsustainable practices.

The material in products, or the expectation to the material, is highly influential for practices that can extend the social lifespan, such as maintenance. We conclude that by understanding practices as integrated and influenced by elements of the material, social and cultural, policy interventions may have a greater impact on the social lifespan of products.

PLATE-2021_Haugronning-et-alDownload
PLATE-2021_Haugronning-et-alDownload

Naturgarvet skinn i et miljøperspektiv

ingridha på 20. mai 2021

Ingun Grimstad Klepp & Vilde Haugrønning

Sammendrag

Rapporten tar utgangspunkt i naturgarveriet Jutulskinn (nå ULU) og deres utvikling av en ny kolleksjon i form av friluftslivsklær i skinn og pels. Rapporten er en leveranse i et ‘forprosjekt for innovasjon’ finansiert av Norges Forskningsråd. Målet med dette prosjektet er å plassere Jutulskinns produkter inn i et miljøperspektiv ved å se på råvarer, alternative produkter og hvordan produktene kan minimere miljøbelastning gjennom å forlenge sosial levetid og planlegge for fremtidige reparasjoner, samt forbedringer under produksjon. Rapporten går gjennom flere aspekter rundt garving som håndverk og materialer og råvarer benyttet i produksjonen. Vi ser også på råvaretilgangen for pels og skinn i Norge og finner at det er stor tilgang på råvarer som huder og skinn. Hud og pels fra dyr som felles under jakt eller avlives av andre grunner blir i liten grad utnyttet. Basert på dette ser vi at det er behov for mer forskning om hvordan færre materialer og ressurser kan gå til spille og hvordan vi kan få en større utnyttelse av skinn og pels fra dyr i Norge. Dette krever også en diskusjon om lovverk som regulerer biprodukter og sidestrømmer. Vi konkluderer med at produktene til Jutulskinn har lav miljøbelastning og lavere enn produkter som det er naturlig å sammenligne med. Jutulskinn har mulighet for å bidra inn i en bærekraftig utvikling gjennom å være et eksempel på en bedrift som kan bidra til reorganisert og minsket forbruk og produksjon. Av de ulike miljøfortrinn nevnes at bedriften bruker flere lokale råvarer som ellers hadde gått til spille, at de ikke bruker farlige kjemikalier og et minimum av energi, og ikke minst at de representerer en motsetning til vekst og overproduksjon som er et stort problem med dagens klesproduksjon.

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Global differences in consumer practices affect clothing lifespans

ingridha på 24. november 2020

Kirsi Laitala & Ingun Grimstad Klepp

Abstract

Most studies of clothing and related habits are carried out within a country. However, apparel production and sales are a highly globalized industry, with many of the same large chains operating worldwide. It is thus quite possible that the use of the same mass-produced clothing differs between various geographical areas. Based on a practice theoretical approach, we have studied differences in consumption, use and disposal of clothes in different countries that may affect the lifespan of apparel.

The paper is based on an international survey in five countries with large apparel markets: China, Germany, Japan, UK and the USA. 200 respondents from each country answered to a comprehensive web-based survey on their wardrobe content. We found differences in practices that could affect the lifespans of clothing in these five countries. At the same time, we find many similarities. For clothing acquisition, buying new items dominates in all the five markets, and washing machines contribute to the main chore of keeping clothes clean. Home production and second-hand clothes constitute a very small part of clothing consumption in all five countries. Many respondents showed low sewing skills, and repair activities were done irregularly. Thus, many of the challenges to increasing the lifespans of clothing are similar for all the five countries. At the same time, there are significant differences. These differences open up for the possibility to learn «best practice» by studying the countries and transferring knowledge between regions. When defining use phase in LCA and other sustainability tools, it must be taken into account that despite the fact that clothing is a global industry, consumption is part of local practice.

Click here to read the full article (researchgate.com)

Laundry Care Regimes: Do the Practices of Keeping Clothes Clean Have Different Environmental Impacts Based on the Fibre Content?

ingridha på 12. september 2020

modell som viser energiforbruk klesvask

Kirsi Laitala, Ingun Grimstad Klepp, Roy Kettlewell & Stephen Wiedemann

Abstract

Clothing maintenance is necessary for keeping clothing and textiles functional and socially acceptable, but it has environmental consequences due to the use of energy, water and chemicals. This article discusses whether clothes made of different materials are cleaned in different ways and have different environmental impacts. It fills a knowledge gap needed in environmental assessments that evaluate the impacts based on the function of a garment by giving detailed information on the use phase. The article is based on a quantitative wardrobe survey and qualitative laundry diary data from China, Germany, Japan, the UK and the USA.

The largest potential for environmental improvement exists in reducing laundering frequency and in the selection of washing and drying processes, and through a transition to fibres that are washed less frequently, such as wool. Adopting best practice garment care would give larger benefits in countries like the US where the consumption values were the highest, mainly due to extensive use of clothes dryers and less efficient washing machines combined with frequent cleaning. These variations should be considered in environmenta assessments of clothing and when forming sustainability policies. The results indicate the benefits of focusing future environmental work on consumer habits and culture and not only technologies.

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Clothing Lifespans: What Should Be Measured and How

ingridha på 2. august 2020

Ingun Grimstad Klepp, Kirsi Laitala & Stephen Wiedemann

Abstract

Increasing the use of each product, most often called longer lifespans, is an effective environmental strategy. This article discusses how garment lifespans can be described in order to be measured and compared. It answers two sub-questions: (1) what to measure (units), and (2) how to measure (methods). We introduce and define terms related to clothing lifespans and contribute to discussions about an appropriate functional unit for garments in life cycle assessments (LCA) and other environmental accounting tools. We use a global wardrobe survey to exemplify the units and methods.

Clothing lifespans can be described and measured in years, the number of wears, cleaning cycles, and users. All have an independent value that show different and central aspects of clothing lifespans. A functional unit for LCAs should emphasise both the number of wears for all users as well as the service lifespan in years. Number of wears is the best measure for regular clothing, while number of years is most suited for occasion wear, because it is important to account for the need of more garments to cover all the relevant occasions during a specified time period. It is possible to study lifespan via carefully constructed surveys, providing key data relating to actual garment use.

Click here to read the full article (oda.oslomet.no)

Global Differences in Consumer Practices Affect Clothing Lifespans

ingridha på 18. september 2019

Kirsi Laitala & Ingun Grimstad Klepp

The current systems of consumption and production cause long-lasting social-ecological damage and a fundamental change seems inevitable, if livelihoods of present and future generations are to be preserved. The lifetimes of products and their performance concerning reliability, functionality, re-usability and recyclability are core issues in the transformation from a linear to a more sustainable circular economy. While discussions on product lifetimes have been going on for a number of years, the topic has come to the forefront of current (political, scientific & societal) debates due to its interconnectedness with a number of recent prominent movements, such as the circular economy, ecodesign and collaborative consumption. The 3rd international PLATE conference (Product Lifetimes And The Environment), held from 18-20 June 2019 in Berlin, Germany, addressed product lifetimes in the context of sustainability. The proceedings of this conference present a great variety of significant research on how to enable more sustainable practices of designing, producing, using, re-pur-posing and recycling products and on how to assess the sustainability of these endeavours. The authors work in inter- and transdisciplinary teams that operate at the crossroads of engineering, design, social sciences and environmental sciences.

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KRUS final report: Enhancing local value chains in Norway

ingridha på 9. september 2019

Ingun Grimstad Klepp, Tone Skårdal Tobiasson, Vilde Haugrønning, Gunnar Vittersø, Lise Grøva, Torhild Kvingedal, Ingvild Espelien & Elin Kubberød

From its initiation in 2015 to the end in 2019, KRUS had two goals: to improve the market for and the value of Norwegian wool, and survey the opportunities for local production in a move towards a goal of sustainability in the fashion sector. On a larger scale, KRUS has looked at how we can re-establish an understanding of the connection between the raw material and the finished product within the textile industry and among consumers. It is critical to understand this connection, both to ensure quality products and to reach the market potential for Norwegian wool.

To restore the understanding of “where clothes come from” is also at the heart of challenges currently facing the textile industry. The consumption and production of textiles faces major challenges and changes in the future. Today the industry is characterized by low control and little knowledge, while growth in quantity, environmental impact, as well as stress on animals and humans is high. KRUS has contributed to the debate on sustainable clothing by focusing on local value-chains and locally produced apparel.

The focus on Norwegian wool and the specific qualities of the different breeds has played an essential role for Norwegian textile tradition and dress culture, and a better understanding of this has been essential to the project. An important challenge for Norwegian wool is that it has not been marketed with any kind of label of origin. Private actors have thus entered the field and developed their own private labels for Norwegian wool. In addition, there are few products on the market containing Norwegian wool beyond hand-knitting yarn, which means that availability has been limited.

Throughout the project, we have seen a shift, especially for older sheep breeds, which have posed a special challenge. Their wool is central in keeping Norwegian handicrafts alive, but the quality on some of the wool types has been declining. For others, the challenge is that much of the wool is not taken care of, and constitutes a waste problem. Through breeding-projects, work collaboration, looking closely at labelling systems and business models, KRUS has addressed these challenges.

Click here to read the full report (oda.oslomet.no)

Microfibres from apparel and home textiles: Prospects for including microplastics in environmental sustainability assessment

ingridha på 12. oktober 2018

Beverly Henry, Kirsi Laitala & Ingun Grimstad Klepp

Abstract

Textiles release fibres to the environment during production, use, and at end-of-life disposal. Approximately two-thirds of all textile items are now synthetic, dominated by petroleum-based organic polymers such as polyester,polyamide and acrylic. Plastic microfibres (b5 mm) and nanofibres (b100 nm) have been identified in ecosystems in all regions of the globe and have been estimated to comprise up to 35% of primary microplastics in marine environments, a major proportion of microplastics on coastal shorelines and to persist for decades in soils treated with sludge from waste water treatment plants.

In this paper we present a critical review of factors affecting the release from fabrics of microfibres, and of the risks for impacts on ecological systems and potentially on human health. This review is used as a basis for exploring the potential to include a metric for microplastic pollution in tools that have been developed to quantify the environmental performance of apparel and home textiles. We conclude that the simple metric of mass or number of microfibres released combined with data on their persistence in the environment, could provide a useful interim mid-point indicator in sustainability assessment tools to support monitoring and mitigation strategies for microplastic pollution. Identified priority research areas include: (1) Standardised analytical methods for textile microfibres and nanofibres; (2) Ecotoxicological studies using environmentally realistic concentrations; (3) Studies tracking the fate of microplastics in complex food webs; and (4) Refined indicators for microfibre impacts in apparel and home textile sustainability assessment tools.

Click here to read the full article (oda.oslomet.no)

Does Use Matter? Comparison of Environmental Impacts of Clothing Based on Fiber Type

ingridha på 19. juli 2018

Kirsi Laitala, Ingun Grimstad Klepp & Beverley Henry

Abstract

Several tools have been developed to compare the environmental impact of textiles. The most widely used are Higg Materials Sustainability Index (MSI) and MADE-BY Fiber Benchmark. They use data from production to evaluate the environmental impacts of textiles differentiated by fiber type. The use phase is excluded from both tools. This article discusses whether there is evidence that the use of textiles differs systematically between different fiber types and examines the consequences of comparing the environmental impacts of clothing based on differences in production of fibers alone without including differences in their use.

The empirical material in this paper is based on analysis of rating tools and a literature review on clothing use. It shows that fiber content contributes to the way consumers take care of and use their clothing. When use is omitted, major environmental problems associated with this stage, such as spread of microplastics, are also excluded. This one-sided focus on material production impacts also excludes the importance of product lifespans, quality, and functionality. The consequence is that short-lived disposable products are equated with durable products. Comparing dissimilar garments will not help consumers to make choices that will reduce the environmental burden of clothing. We need an informed discussion on how to use all materials in the most environmentally sustainable way possible.

Click here to read the full article (oda.oslomet.no)