Nisseluelandet—The Impact of Local Clothes for the Survival of a Textile Industry in Norway

ingridha on 22. juni 2018

Ingun Grimstad Klepp & Kirsi Laitala

Abstract

The article discusses the importance of local clothing for the survival of the Norwegian textile industry. It draws upon stakeholder interviews, as well as desktop research. Local clothes are discussed as they are understood by consumers, as knitted sweaters, bunads (Norwegian national costumes), and home-made clothing. The review shows how these products, and especially the materials used in their production, have been crucial for the continued existence of the Norwegian textile industry. We argue that the concept “local clothes” can contribute to showcasing resources outside the global “fast fashion” manufacturing system.

Click here to read the full article (tandfonline.com)

A Note from the Editors of Fashion Practice

Lisbeth Løvbak Berg on 22. juni 2018

Kate Fletcher & Ingun Grimstad Klepp

A Note from the Editors of Fashion Practice

The general editors of Fashion Practice, Sandy Black and Marilyn Delong, would like to thank our guest editors Kate Fletcher and Ingun Grimstad Klepp for their work in developing this Special Issue on Localism and Fashion. With its focus on localism as a movement concerned with generating knowledge for change, we see an emerging concept for fashion. This reaches beyond a more familiar territory, where the notion of localism may be concentrated on marketing a place, country or region through the fiber and garments made there—for example, see the previous special issue “Fashion Made in Italy” (2014, Volume 6 Issue 2). We view this current edition as the beginning of a stimulating debate on the topic of localism.

Click here to read the full editorial (tandfonline.com).

Kartlegging av ekstrautgifter

Lisbeth Løvbak Berg on 18. juni 2018

Gun Roos, Kirsi Laitala, Ingun Grimstad Klepp, Marthe Hårvik Austgulen og Elling Borgeraas

Sammendrag

På oppdrag fra Arbeids-og sosialdepartementet har SIFO gjennomført en kartlegging av ekstrautgifter knyttet til grunnstønadsordningen. Prosjektet består av to delprosjekter. Formålet med det første delprosjektet er å undersøke hvorvidt matutgiftene ved et kosthold for personer med cøliaki eller andre diagnosegrupper som fordrer at de lever på en glutenfri diett er høyere enn utgiftene til mat-og drikkevarer i SIFOs referansebudsjett, og eventuelt hvor mye høyere.

Formålet med det andre delprosjektet er å undersøke hvorvidt utgiftene knyttet til klær, sko og sengetøy for personer med spesifikke varige sykdommer eller lidelser er høyere enn utgiftene til klær, sko og sengetøy i SIFOs referansebudsjett, og eventuelt hvor mye høyere. Beregningene for delprosjekt 1 viser at ekstrautgifter ved diett som følge av cøliaki og andre diagnosegrupperutgjør ca. 655 kr i snitt for kvinner og menn i aldersgruppen 18-30 år per måned.

I delprosjekt 2 om ekstrautgifter som følge av ekstraordinær slitasje på klær eller sengetøy har vi gjort beregninger for tre ulike diagnosegrupper. Resultatene viser at ekstrautgiftene forbundet med psoriasis eller atopisk eksem (voksne) utgjør i snitt ca. 1,015kr, at ekstrautgiftene forbundet med ADHD (barn 10-13 år) i snitt utgjør ca. 710kr, og at ekstrautgiftene forbundet med stomi (voksne) i snitt utgjør ca. 800kr permåned. Det må presiseres at det hefter usikkerhet om alle beregningene, og det kan være nødvendig å ha et litt distansert holdning til beregningenes presisjonsnivå.

Klikk here for å lese hele rapporten (oda.oslomet.no).

Summary

On behalf of the Ministry of Labour and Social Affairs, SIFO has carried out a mapping of additional expenses related to the basic benefits scheme. The project consists of two subprojects. The purpose of the first subproject is to investigate whether the dietary expenses of people with celiac disease or other diagnosis groups requiring them to live on a gluten-free diet are higher than the cost of food and beverages in SIFO’s reference budget, and possibly, how much higher.

The purpose of the second subproject is to investigate whether the expenses associated with clothes, shoes and bedding for persons with specific permanent illnesses or disorders are higher than the cost of clothes, shoes and bedding in SIFO’s reference budget, and possibly, how much higher. The calculations for subproject 1 show that additional dietary expenses due to celiac disease and other diagnosis groups amount to approximately 655 NOK in average for women and men in the age group 18-30 years per month. In subproject 2 on extra costs due to extraordinary wear on clothes or bedding, we have made calculations for three different diagnostic groups.

The results show that the extra expenses associated with psoriasis or atopic eczema (adults) amount to approximately 1,015NOK, that the extra expenses associated with ADHD (children 10-13 years) on average amount to approximately 710NOK, and that the extra expenses associated with stoma (adult) on average amount to approximately 800NOK per month. It must be emphasized that uncertainty is connected with all of the calculations, and it may be necessary to have a slightly distanced attitude towards the calculation’s precision level.

This report is only available in Norwegian.

Motivations for and against second-hand clothing acquisition

Lisbeth Løvbak Berg on 1. juni 2018

Kirsi Laitala and Ingun Grimstad Klepp

Abstract

One of the possibilities consumers have for more sustainable clothing acquisition is to select pre-owned products. This article explores consumers’ motivations for clothing reuse: why they choose or do not choose to acquire second-hand clothing. First, a taxonomy of motivation categories based on previous studies is presented. This demonstrates that similar properties can be used as arguments both for and against acquisition of second-hand clothing. An analysis of a representative sample of Norwegian consumers shows that both environmental and economic reasons are important for those who take part in informal clothing circulation. Uniqueness and style are more important for those who buy second-hand clothing.

Those who do not take part in any of the forms of acquisition of used clothing, use vague and open justifications, as well as contextual aspects; hygiene, health and intimacy. Previous studies have mostly been based on how clothing is reused as part of a market exchange, and therefore the motives have been embedded with a rational choice understanding of consumption. Studies of the private exchange of clothing should also address additional reasons such as routinized practices and established rituals, family ties, feelings, friendship and love. The article concludes with an invitation for further research to explore several possible motivations that are more relevant for private circulation of clothes.

Click here to read the full article (ingentaconnect.com).

Shared use and owning of clothes: borrow, steal or inherit

Lisbeth Løvbak Berg on 26. mai 2018

Ingun Grimstad Klepp and Kirsi Laitala

Abstract

This chapter takes a close look at the different forms of sharing based on empirical material on leisure clothing in Norwegian families. We ask what forms of sharing are practiced, which terms are used, and how consumers draw distinctions between them. We find that the forms are numerous and have an established place in Norwegian clothing culture. Sharing within the household, outside the pecuniary market, appears still to be the most important and also the most understudied form of sharing.

The literature about clothing consumption is increasingly about sharing, but limited to the new forms. However, sharing is a common form of human interaction, often misunderstood or overlooked. In order to understand the role of collaborative consumption in contemporary society, it is necessary to study both new and old forms of sharing. For a more systematic mapping of these forms a good place to start might be the study of relationships between access and ownership, and between different temporalities.

Click here to read the full article (springer.com).

Forbruk og det grønne skiftet

Lisbeth Løvbak Berg on 6. april 2018

Ingun Grimstad Klepp, Kirsi Laitala, Torvald Tangeland, Harald Throne Holst, Gunnar Vittersø, Marie Hebrok, Nina Heidenstrøm og Hanne Torjussen

Sammendrag

Dette er ett av fire notater utarbeidet på oppdrag fra Barne- og likestillingsdepartementet som underlag i arbeidet med en ny NOU om forbrukerpolitikk. Notatet er skrevet i samarbeid med kolleger på Forbruksforskningsinstituttet SIFO ved OsloMet. De fire notatene omhandler henholdsvis Forbruk og det grønne skiftet Forbrukernes digitale hverdag Forbrukernes utfordringer i dagligvaremarkedet Bolig i et forbrukerperspektiv Det sistnevnte notatet er utarbeidet ved NIBR ved OsloMet i samarbeid med SIFO.

Klikk her for å lese hele notatet (oda.oslomet.no).

Use phase of apparel: A Literature review for Life Cycle Assessment with focus on wool.

ingridha on 24. februar 2018

Kirsi Laitala, Ingun Grimstad Klepp & Beverley Henry

Summary

This report presents a literature review of clothing use phase. The purpose is to support improved methodological development for accounting for the use phase in Life Cycle Assessment (LCA) of apparel. All relevant textile fibres are included in the review. However, the main focus is on wool. We ask whether the use of wool has different environmental impacts than clothes in other fibres. The report builds on a review of literature from the past 20 years. The review showed that clothing made from different materials are used, and reused in different ways. Wool is washed differently as it has about ten degrees lower washing temperature than the average laundry in Europe. Wool is also more likely to be either dry-cleaned or washed by hand than other textiles. Moreover, when dried, it is less likely to be tumble-dried.

When comparing the number of days between the washes of different types of clothes, we found that respondents were likely to use their woollen products about twice as long between washes compared to their equivalent cotton products. We also found that woollen products had a longer average lifespan and were more likely to be reused or recycled. There is a lot of research-based information available concerning the use and re-use of clothing, and we believe there are sufficient results available on which to base LCA studies. Furthermore, we believe that environmental tools that compare different fibres but exclude use phase provide misleading results. Including the use phase in fibre ranking benchmark tools will improve the rigour and accuracy of these tools for all fibres, compared to reporting results for fibre production only. However, we have also shown that there are several methodological, conceptual and empirical knowledge gaps in existing literature.

Click here to read the full report (researchgate.net)

Global laundering practices: Alternatives to machine washing

ingridha on 15. oktober 2017

Kirsi Laitala, Ingun Grimstad Klepp & Beverly Henry

Abstract

This article discusses laundering practices around the world including alternative methods such as washing by hand, airing, steaming, and dry-cleaning. These methods, which have received little attention in research, are often more suited toproducts made of wool, silk or other materials able to be cleaned using gentler techniques than more commonly used fibers such as cotton and synthetics. The material is based on extensive literature review from the past 20 years and reanalysis of previously unpublished survey data.The results show that washing by hand is common and that is the main laundering method in most rural areas of developing countries, but also significant for smaller portion of laundry in developed countries. Dry cleaning is less common, and mainly used for specific clothing items. Simple method such as airing can reduce the washing frequency, and thus reduce the environmental impacts resulting from the cleaning of clothes.

Click here to read the full article (oda.oslomet.no)

Billige og dårlige klær – få klager

Lisbeth Løvbak Berg on 15. juni 2017

Live Standal Bøyum, Kirsi Laitala og Ingun G. Klepp

Sammendrag

I Norge har prisene på klær falt betydelig de siste tiårene. Forbrukerne har fått økt kjøpekraft og antallet klær vi kjøper har økt betraktelig (Klepp & Laitala, 2016, s. 67). I dag er den vanligste måten å skaffe klær på gjennom innkjøp av fast fashion, som kjennetegnes av store internasjonale selskap, vekt på markedsføring fremfor saklig informasjon, og vekt på raske endringer fremfor gode råvarer og kvalitet i produksjon. Omsetningen foregår i kjedebutikker med fokus på salg og salgsvarer og ikke på fagkunnskap. I denne rapporten vil vi se på hvordan denne utviklingen har påvirket vår tilfredshet med klærne. Billigere klær gjør at det er lettere for forbrukerne å kjøpe klær spontant, eller kjøpe klær som ikke er helt slik de ønsker (Greenpeace, 2016). Er det mange som angrer på kjøp de har gjort? Og hva gjør de dersom de angrer? Før vi analyserer spørsmålene vi stilte i SIFO survey 2017 om disse temaene, vil vi legge fram hvilke rettigheter forbrukerne har.

Klikk her for å lese hele artikkelen (researchgate.net).

Opprinnelsesmerking av norsk ull

ingridha on 27. mars 2017

Gunnar Vittersø, Ingun Grimstad Klepp, Tone Skårdal Tobiasson og Kjersti Kviseth

Sammendrag

Hensikten med denne rapporten er å undersøke mulighetene for en opprinnelsesmerking av norsk ull. Et slikt merke kan bidra til økt bevissthet og oppmerksomhet om norsk ull både blant produsenter og forbrukere, og dermed styrke produksjon og salg av lokal ull. Rapporten diskuterer en rekke argumenter for en merkeordning. Blant annet at et offisielt merke kan være et hjelpemiddel mot en til dels uryddig markedsføring av ull som vi ser i dag. Dessuten kan det fremme ulike kvaliteter ved norsk ull.

Rapporten bygger på ulike data inkludert intervjuer med aktører i verdikjeden og forbrukerundersøkelser. Erfaringer med merkeordninger fra andre land samt ulike mat-og miljømerkeordninger er også diskutert. Rapporten kan fungere som et kunnskapsgrunnlag for en eventuell etablering av en merkeordning, og den utreder ulike alternative ordninger, men uten å ta stilling til hvordan en merkeordning faktisk bør organiseres.

Klikk her for å lese hele rapporten (oda.oslomet.no)

Summary

The purpose of this report is to examine the possibilities of a labelling scheme for origin of Norwegian wool. A label can help to raise awareness about Norwegian wool among both producers and consumers, thus strengthening production and sales of local wool. Norwegian wool has many properties that seen both from a quality and environmental perspective are favorable. A labelling scheme could also contribute to a more trustworthy marketing of wool. The report builds on diverse data such as interviews with stakeholders in the value chain as well as consumer surveys. Experiences with labelling schemes from other countries as well as different food and environmental labelling schemes are also discussed. The report serves as a knowledge base for the potential establishment of a new labelling scheme. It investigates various alternative arrangements without taking a definite stand on how a labelling scheme actually should be organized.

The full report is only available in Norwegian.